Bon-Ton Stores Launch Updated Digital Wedding Gift Registry

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MILWAUKEE, Jan. 12, 2018 — The Bon-Ton Stores, Inc. (OTCQX:BONT), which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, announces its new updated Gift Registry just in time for the busiest wedding planning month of the year.  
With more than a million couples registering for wedding gifts annually, Bon-Ton aims to capture couples through its mobile-first online experience with all the tips and tools needed to make registering for gifts easy and fun for couples.  From the mobile app or website, couples can easily start a registry, select gifts or scan items at the store using their smart phone.  With the average couple selecting more than 130 items for their registry, Bon-Ton also developed new features to help users easily manage, modify and track gifts, as well as view purchased gifts, record thank you notes and more.  The social-friendly gift registry enables couples to share it with family and friends by email or on Facebook, Twitter and Pinterest with just the click of a button.“Bon-Ton’s Gift Registry will provide couples and their guests with a great new digital experience that makes registering and buying gifts from Bon-Ton much easier,” commented Chad Stauffer, President of Merchandising and Marketing for The Bon-Ton Stores, Inc.  “With our extensive merchandise assortment and quality brands, couples will find everything they need for their new life together.”Bon-Ton's Gift Registry has many benefits for the bride and groom and for guests purchasing gifts for the couple:New: Free pair of coffee mugs when couples create and scan their registry in any store.5% Back Registry Gift Rewards: Couples receive a Bon-Ton gift card for 5% of gifts purchased by guests on the couple’s gift registry to be used in store or online.  The national gift registry average is $5,000 which would equate to a $250 free gift card. Any items purchased within 60 days of their wedding date counts toward the 5% cash back.New: 20% off Newlywed Savings coupon –  Couples receive 20% off regular and sale priced items that remain on their registry after the wedding.New: Complimentary invitation enclosure cards to inform guests where couple are registered with a 20% off item coupon for guests to purchase on the registry.New: Free online shipping on gifts $49 and over.Couples who register with Bon-Ton from January 11 through February 9, with a gift value of $2,000 or more, will be entered in to the “30 Days of Giveaways Sweepstakes” for more than $4,500 in total merchandise prizes. Thirty winners will be selected at random among all qualifying registries to win one of 30 different merchandise products. No purchase is necessary.About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 260 stores, which includes 9 furniture galleries and four clearance centers, in 24 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. For store locations and information visit bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram and Pinterest.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/0f5d558b-e0cd-4117-a27e-d0f549a828cdMEDIA CONTACT:
Christine Hojnacki
414.347.5329

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