TORONTO and LONDON, Jan. 12, 2018 — Breaking Data Corp. (TSXV:BKD) (OTC:BKDCF) (“Breaking Data” or the “Company”) is pleased to announce that GIVEMESPORT’s in-house content studio Formation has launched its debut original feature production “The 10.”
The short film, which will be streamed on Facebook, YouTube, Instagram and givemesport.com from Jan 11, tells the story of a teenage boy who dreams of following his passion all the way to America to become a National Basketball Association superstar.Titled “The 10” to represent a basketball player’s focus on making the dunk, the film reveals the sacrifices and struggles a young player has made in his determination to pursue his passion. The film features UK Basketballer Kayne Henry-McCalla in the title role and his younger brother Lorenzo Henry-McCalla playing the role of the younger boy.Nick Thain, Chief Executive of Breaking Data and GIVEMESPORT said, “It’s great for GIVEMESPORT to be able to launch a short film as beautiful and inspiring as 'The 10' as part of a much bigger commitment to high-quality original production that you will see across 2018. It’s a story about trying to reach your goal and better yourself and demonstrates how sport can change people’s lives, which is very much part of our brand values. High-quality original production will be a big feature in 2018 for us and we look forward to more announcements around our work.”Jae Chalfin, Chief Commercial Officer of GIVEMESPORT said, “Being able to deliver strong feature-standard content alongside quality branded content demonstrates our scope as content-creators year has included high-quality feature stories, high-value branded campaigns, live streams of major sporting events such as the PGA Golf Championships and the World Tennis Championships from Abu Dhabi and a host exclusive content from partners including the NFL and the NBA and other partners. We are able to bring content to an 18-34 audience who lean into mobile and social and consume content in new ways.”About Breaking Data Corp
http://www.breakingdatacorp.com/Breaking Data Corp. is a technology provider of a range of Artificial Intelligence services including; semantic search, machine learning and natural language processing (“NLP”). The Company's technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings. The Company's showcase app, BreakingSports, utilizes semantic machine learning and NLP to track social media in a fully automated, real-time manner for significant sports information and events and distributes summarized information through real-time push notifications to consumers.GIVEMESPORT:
http://www.givemesport.com/GIVEMESPORT, Breaking Data's recent acquisition, is a leading next generation sports media company with the largest single publisher Facebook page in the world, with over 26.28 million fans. The next largest single sports publisher Facebook page is ESPN with 18.46 million fans. GIVEMESPORT's content generates over 3.1 billion impressions (Aug-17), reaching over 119 million unique users (Aug-17) per month on Facebook alone. Visit GIVEMESPORT's Facebook page at facebook.com/GiveMeSport.Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.Cautionary and Forward-looking Statements – Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. All forward-looking statements included in this news release are based on information available to the Company on the date hereof. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of the Company to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in the Company's other continuous disclosure filings, which are available at sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.Contact Information: Breaking Data Corp.
Jae Chalfin, CCO
(905) 761-9200, Ext. 21
www.givemesport.comA photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/a445e599-7a56-4a85-85c6-591bd606dded
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