“We decide to come together and create Le Prunier to bring the power of the plum to the beauty world”.
SACRAMENTO, Calif. November 27, 2017
Inspired by the power of plum, Le Prunier’s signature Plum Beauty Oil launches to Neiman Marcus online and in the flagship Dallas brick-and-mortar as the indie beauty brand’s first major retail partner. The organic, anti-aging, multipurpose oil hydrates skin, hair, and nails with essential antioxidants, nourishing omega fatty acids, and powerful polyphenols derived solely from organic plums.
Founded by three sisters Jacqueline, Allison and Elaine Taylor, Le Prunier was inspired from working as the fourth generation on their family’s organic plum farm in Sutter County. The patent-pending blend of plum varietals is sourced from the 100-year-old California family farm which is the world's largest grower and producer of organic plums. From start to finish, Le Prunier holds the highest ingredient authenticity and quality since everything is grown, harvested, cold-pressed and produced directly on the farm.
Le Prunier’s Plum Beauty Oil is free of added fragrances, parabens or sulfates and is proven to be 6x more powerful than Marula Oil and 8x more powerful than Argan Oil at defending against hydroxyl radicals. Luxurious in texture, quick absorbing and weightless on the skin, the Plum Beauty Oil can be applied to the face, body, hair and nails, imparting an immediate, naturally beautiful glow. It can also be mixed with your favorite face cream and foundation to enhance its benefits.
“Plums are deemed as a superfood considering their wealth of health benefits due to its high-level of antioxidants. We noticed a disconnect in the beauty industry as not many products utilized this powerful ingredient. With this discovery, it was easy for us to decide to come together and create Le Prunier to bring the power of the plum to the beauty world,” said Allison Taylor, Le Prunier Co-Founder.
Le Prunier debuted at Indie Beauty Expo in New York in August 2017. There, the brand was introduced to the Neiman Marcus team, who joined forces with Indie Beauty Expo to showcase the rapidly growing market of indie beauty to the industry.
Le Prunier is non-comedogenic, hypoallergenic and suitable for all skin-types and is vegan and cruelty free. Packaged in a dropper bottle for easy application and storage, the Le Prunier Plum Beauty Oil (1oz) retails at $72 at http://www.NeimanMarcus.com.
About Le Prunier
In September 2016, siblings Jacqueline, Allison, and Elaine Taylor co-founded Le Prunier, an innovative and organic beauty line based on the power of plum. The brand utilizes 100% all-natural, organic plum byproducts that have been grown, harvested, and cold-pressed on their their 4th generation family farm in Sutter County, California. Launching their Plum Beauty Oil in August 2017, Le Prunier is committed sustainability and the environment, being USDA Certified Organic, Halal Certified, and Peta Certified, their products are also Non-Comedogenic, Dermatologist & Allergy tested. For more information, please visit http://www.leprunier.com.
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