LONDON–(BUSINESS WIRE)–Global procurement intelligence advisory firm, SpendEdge, has announced the release of their ‘Mentha Oil Market Procurement Research Report.’ The insights and data in this report provide a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape, and an analysis of the supplier capability matrix for the agro commodities and raw materials industry. This report breaks down the data and analysis behind the procurement of mentha oil and acts as an all-inclusive guide for making smart purchasing decisions.
“The global demand for mentha oil can be attributed to the increased usage of mentha oils owing to the high demand for fragrances in personal care products such as cosmetics, oral care, pharmaceuticals, cigarettes, and flavoring segments,” says SpendEdge procurement analyst Tridib Bora. “The growing consumer preference for natural and organic personal care products due to increasing awareness regarding the potential side effects of inorganic products is expected to further fuel the growth of this market,” added Tridib.
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Procurement analysts at SpendEdge highlight the following top three market trends that are contributing to the growth of the Global Mentha Oil Market:
- The increasing awareness about oral hygiene products.
- The shift in consumer preference toward flavored cigarettes.
- Shifting consumer preferences toward organic and natural products.
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The increasing awareness about oral hygiene products:
The growing awareness of oral hygiene along with the rising income of end consumers have led to the high demand for oral care products such as mouthwash and mouth sprays. Also, menthol finds widespread usage in various oral care products, and increasing consumption of these products will result in higher demands for mentha oil. Moreover, the rise in the use of oral care products across the globe will positively impact the demand for mentha oil as mentha oils are extensively used in the manufacturing of oral care products.
The shift in consumer preference toward flavored cigarettes:
Flavored cigarettes are gaining popularity among smokers leading to a higher preference for flavored cigarettes when compared with non-flavored cigarettes. Among flavored cigarettes, menthol-flavored cigarettes are the most preferred due to the different taste, flavor, and the cooling effect provided by these cigarettes. Moreover, the increasing preference for menthol-based cigarettes has resulted in higher consumption of menthol.
Shifting consumer preferences toward organic and natural products:
The rising awareness of the adverse effects of chemical-based products and the health benefits of using organic products have led to the high demand for organic and natural products. This trend is fueling the growth of mentha oils as they are organic components and can be used in cosmetics, pharmaceuticals, and eatables. Moreover, the replacement of chemicals with mentha oils in a wide range of products will further increase the demand for mentha oils.
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