Nutritional Products International’s Fernandez transitions from buyer to seller at ECRM® event


BOCA RATON, Fla., Jan. 15, 2018Nutritional Products International's Jeff Fernandez was a long-time buyer for and Walmart. Now, the roles are reversed as Fernandez is using his 25-plus years of experience as an HPC Buyer to sell NPI's newest brands to the biggest players in retail, including his former employers at Amazon.

NPI is a global brand management firm, representing health, wellness and beauty companies from around the world at ECRM® events each year. It's these events where NPI's Fernandez shows major brick and mortar and ecommerce retailers exciting new products from brands looking to gain a foothold in the U.S. market.

“No one is better equipped than NPI to sell our products because I've been on the other side of the table,” Fernandez said. “I have the experience and I know exactly what all of the major retailers are looking for when it comes to quality products they can successfully market to their consumers.”

Some of the major retailers in attendance included, Costco, CVS, GNC, Harris Teeter,, Meijer, Sam's Club, The Fresh Market, Vitamin Shoppe, Walgreens, Whole Foods and more.

The next Vitamin, Weight Management and Sports Nutrition EPPS event is Sept. 30-Oct. 4 at the Pointe Hilton Tapatio Cliffs Resort in Phoenix, Ariz. The first event in 2019 is March 31-April 3 at the Hilton Head Marriott Resort & Spa in Hilton Head, S.C.  

“The benefit of having someone like Jeff, with his experience, is immeasurable,” NPI CEO Mitch Gould said. “If you're looking to penetrate or expand in the U.S. market, NPI offers what no other company can: a turnkey, one-stop importation, distribution and promotion vehicle — all from one platform.”

For more information on NPI, including how to get your brand in front of the retail industry's most influential buyers, visit

Mitch Gould is a third-generation retail distribution and manufacturing professional. He has more than 25 years of experience in the retail industry, with expertise spanning several categories of consumer products in sports nutrition, dietary supplements, skincare, nutraceutical, cosmeceutical and beverages.

Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell and Wayne Gretzky to name a few. 

Please direct inquiries to:
Shaun Cox, 561-544-0719
[email protected]

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SOURCE Nutritional Products International

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