“Paws are delicate and using a safe ice melt like Safe Paw® can be the difference between keeping a pet healthy this winter or making an unexpected trip to the veterinarian, causing hundreds of dollars.”-Charlotte Reed, Pet and Lifestyle Expert
SOUTHAMPTON, PA. January 11, 2018
Southern cities like Atlanta, Jacksonville, Savannah and Charleston have experienced rare snow fall and ice storms this winter season and pet owners in these locations, as well as regions more accustomed to winter weather, need to keep their pets not only safe and warm but also protect their paws by using a safe ice melting product, like Safe Paw® Ice Melt.
A recent national survey shows that 60 percent of American households use rock salt and salt-based ice melt products which contain sodium chloride or potassium chloride, which can heat up to 175 degrees Fahrenheit when exposed to water, ice and low temperatures. Sixty two percent are unaware of the health dangers associated with these products.
Especially for dogs, exposure to salt-based ice melters can cause physical harm. Often crystals sit on ice and snow surfaces for a long period before penetrating and the salt can get frozen into dog paws and fur then, once inside in warmer temperatures, the salt can burn the skin causing redness and ulcers which can lead to bacterial infections. Dogs can also develop intestinal and stomach problems from licking the salt-based products off their paws.
“While pet parents obviously take care to dress their furry children warmly and limit time in freezing temperatures, where they may walk is often overlooked,” said Charlotte Reed, pet and lifestyle expert. “Paws are delicate and using a safe ice melt like Safe Paw® can be the difference between keeping a pet healthy this winter or making an unexpected trip to the veterinarian, causing hundreds of dollars.”
Safe Paw is 100% salt-free, environmentally safe, safe for pets and children (even, if it happens to be ingested) and can be used on any surface where ice can build up including roofs, gutters, cars, stairs, decking and flooring. Moreover, it will not damage concrete. A patented dual-effect compound offers a two-way timed-release action in which the outer layer begins melting ice instantly while breaking surface tension. This allows the crystal core to penetrate and destabilize ice which speeds up melting. Safe Paw attracts solar heat to provide extra melting power during daylight hours and once Safe Paw has melted the ice and snow, an invisible shield is left to prevent ice from sticking to surfaces for up to three days, making shoveling easy.
'“Not all ice melts are created equal, so it’s important that pet owners do their research and due diligence,” said Steven Vernik, Vice President and Director of Operations for Safe Paw Ice Melt. “Before you buy any product that says ‘pet-friendly,’ including ice melt, read the label for the ingredients. We want pet owners to understand that anything that contains salts and chlorides in any different blend can be harmful to pets. Safe Paw has zero salt and never will.”
About Safe Paw® Ice Melt
Safe Paw® Ice Melt was created in 1996 and introduced to consumers at retail and direct to veterinarians. Safe Paw is 100% safe for pets, children, surfaces (like concrete) and the environment and has won the PTPA Green Product Seal and was included in the Whole Green Catalog: 1000 Best Things for You and the Earth. Pellets are green to make it easy to distinguish it from rock salt and salt-based ice melters, which are generally white. Safe Paw is available online and at pet, grocery, hardware and mass merchandise stores in 8 lb. jugs up to 35 lb. pails, beginning at $19.95. Learn more at https://www.SafePaw.com.
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