G-SHOCK Announces New Colorways For Street Style Watches Ahead Of Holiday Season

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DOVER, N.J., Dec. 14, 2017 — Today, Casio G-SHOCK introduces new, vibrant colorways for two popular men's street style models ahead of the holiday season. The recently released GA800 model and the iconic DW5600 model will receive a bold new look inspired by sporty colors and the current throwback street trends.

The DW5600 Throwback 1983 Collection And New GA800 Colorways
The DW5600 Throwback 1983 Collection And New GA800 Colorways

In a nod to bright color combinations from the early 80's, the new DW5600 Throwback 1983 collection includes four colorways in yellow with a black band (DW5600TB-1), white with a red band (DW5600TB-4A), turquoise with a purple band (DW5600TB-6) and bright blue with a pink band (DW5600TB-4B). The DW5600 Throwback 1983 models feature an EL backlight, flash alert and multi alarm – all in a 42.8mm square case.

Inspired by the bold colors of trendy athletic wear, the new GA800 models will be available in blue with neon yellow accents (GA800SC-2A), purple with orange accents (GA800SC-6A) and white with neon green accents (GA800SC-7A). A more compact version of the popular GA700, the new GA800 model features an easily accessible front button, super illuminator double LED light, 120 LAP memory, 3 hand analog-digital combination, dual time display, fully automatic calendar and hand retract function – all in a 48.6mm round case.

In addition, each model includes standard G-SHOCK technology of 200M water resistance and shock resistance, as well as a 1/100th second stopwatch and countdown timer.  

All models will retail for $99 beginning in December 2017. The DW5600-TB-1, DW5600TB-4A, DW5600TB-6, and DW5600TB-4B will be available for purchase at the G-SHOCK Soho Store and select fashion apparel boutiques, while the GA800SC-2A, GA800SC-6A and GA800SC-7A will be available for purchase at G-SHOCK retailers, including select Macy's, www.gshock.com, and the G-SHOCK Soho Store.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of creativity and contribution through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

FOR MEDIA INQUIRIES CONTACT:
Erica Mapa / Kellyn Slone
Cornerstone
(212) 741-7100
[email protected]
[email protected]

Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
[email protected]
[email protected]

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SOURCE Casio America, Inc.

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