LOS ANGELES – 03-11-2019 (PRDistribution.com) — West Elm House Sets The Stage To Create the Top Celebrity & Infuencer Experience
With The Who’s Who at Coachella
Luxury Experience & Co will present an interactive gifting lounge celebrating all things Coachella on April 12th at the elite and sought-after West Elm Estate. Luxury Experience & Co Gifting Lounge is where celebrities and influencers will experience an unparalleled level of style and pampering while gearing up for Coachella Weekend One. The LE&Co experience will combine the ultimate customized Coachella experience of grooming, pampering and gifting featuring Bloomingdale’s, gifted a five-star vacation to Turks and Caicos from Sail Rock Resorts, Kindbody, Trestique Cosmetics, High Beauty, Eco Daisy, Morning Recovery, Bloomers Frosé & More and many other beauty, apparel, and accessories from top brands. LE & Co will set the tone of this exclusive experience at The West Elm House, a HIGH STYLE CONCEPT HOUSE. The West Elm House 2017: The Alexander was an idea house created to inspire and guide architecture and design enthusiasts when it comes to the art of modernizing a midcentury home for the way we live today. It was on tour during Palm Springs Modernism Week 2017 and has been featured in California Homes Magazine. Celebrities, Influencers and Press and Media outlets will receive a vacation experience in this Living Show Room – the perfect “Midcentury to Next-Century Transformation” of an iconic 1950s home originally built by the Alexander Construction Company and then remodeled by Solterra Builders. The Design Team from West Elm used their product line of organic, handcrafted, sustainably sourced sofas, tables, beds, lighting and accessories to furnish this classic home (circa 1958). With Coachella being a destination for music fans from across the globe, the LE &Co Celebrity & Influencer Gifting Lounge will offer an elevated destination for top talent coming out for the festival. Coachella sets a standard for music festivals around the world, offering a unique combination of headline-grabbing reunions, the world’s leading electronic music artists, cutting-edge buzz bands from a variety of genres, and art installations throughout the festival grounds. LE & Co will not disappoint the lucky attendees, who will be walking away with their branded gift bags totaling more than $30k.
West ElmWest Elm was born in Brooklyn in 2002. A branch of Williams–Sonoma, Inc, we’re focused on the intersection of modern design, affordability and community. Everything we sell—from sofas and tables to bedding and vases—is made with one goal in mind: to help our customers express their personal style at home and in the world.We care about impact too. By designing over 90% of our products in–house, our design team has steadily increased our selection of organic, handcrafted, sustainably sourced and Fair Trade Certified™ products. There’s a story behind everything we sell—one that starts in Brooklyn and lives on with you. About Luxury Experience & Co Today’s best brands align themselves with LE & Co Luxury Gift Lounges to get their products into the hands of the hottest names in film, television and sports. With years of experience in Public Relations, Events & Business Development they lead and develop effective key brand relationships. Recognizing the importance of brand awareness to their clients, LE&Co has now created a complete package of services to maximize their client’s return on investment.
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