Qingdao attracts foreign investors with a world-class business environment

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QINGDAO, China, Dec. 28, 2017Qingdao is substantially lowering the barrier to market entry, opening its service sector even wider to the outside world, and protecting the lawful rights and interests of foreign investors who invest there, as the city's government recognizes the importance of building a world-class business environment. The city's ability to attract and utilize foreign investment has been significantly improved since the inauguration of the Wealth Management Financial Comprehensive Reform Pilot Area. To date, Qingdao has become home to 34 foreign-invested financial institutions. In addition, 134 of the world's top 500 companies have collectively invested in 264 projects in the city and 140 of China's top 500 companies have 230 investment projects there. Together, they play a part in transforming Qingdao into a modern financial hub.

In attracting foreign banks to set up operations here, Qingdao shows its international flair

“Building a nest, to attract a phoenix.” Qingdao has constantly been at the forefront of innovation in the way the seaside city utilizes foreign investment, and is leveraging the favorable policies put in place for the Wealth Management Financial Comprehensive Reform Pilot Area to make it attractive for foreign financial institutions and equity investment firms to set up operations here. Since the establishment of the Pilot Area, eight foreign banks including Australia and New Zealand Bank (China) Company Limited (“ANZ”) have established operations in Qingdao, bringing the total number of foreign banks with a presence in the city to 17, accounting for 75 percent of the total in Shandong province. Qingdao won the The World Bank Group's “Golden Medal City” honor.

In September 2015, ANZ established a branch in Qingdao, becoming the first commercial bank from the other side of the Pacific that has established a presence in the city.

Joint-venture insurers entering the market are a testament to Qingdao's world-class attractiveness

In addition to foreign-invested banks, several joint-venture insurers, among them Allianz China Life Insurance Co., Ltd., have also recognized the huge growth potential in Qingdao and established a presence. Allianz China Life is the first Sino-European joint-venture insurance company to receive approval allowing them to set up operations in China.

Qingdao, already well-established as a regional financial hub, provides a solid foundation with a lot of headroom for the development of the life insurance business. The transparent, well-thought-out and practical service policies put in place by the Qingdao municipal government provide strong support and meaningful guarantees for the development of foreign-invested companies here. Qingdao's earlier period under German rule gave the citizenry a grounding in and a respect for German quality that lives on to this day, establishing the terrain for the smooth entry of the insurer into the Qingdao market.

Qingdao leads the way in terms of financial development 

HSBC and Japan's Yamaguchi Bank each set up a branch in Qingdao as early as 1992, becoming two of the earliest banks to enter the market. Three foreign-invested banks, including DBS and ANZ Bank, established operations in the city in 2015 following the city's receiving of approval from the Chinese government in 2014 to establish the Wealth Management Financial Comprehensive Reform Pilot Area.

As the home of the only such pilot area in the whole of China, Qingdao has been committed to providing investment opportunities for and expanding collaborations with international organizations and issued a three-year action plan for deepening cooperation with the world's top 500 companies and global leaders. To date, 34 foreign-invested financial institutions have set up in Qingdao. In addition, 134 of the world's top 500 companies have collectively invested in 264 projects in the city and 140 of China's top 500 companies have 230 investment projects there. These results show that the local government's efforts in promoting the development of the financial sector have paid off.

Further strengthening the momentum that is already in place and building a financial industry chain

The encouraging results affirm the local government's unremitting efforts in attracting foreign investment and creating an ideal investment environment. Over the past few years, Qingdao has launched a series of policies to support regional economic development. Paid-in foreign investment showed a year on year gain of 10.3 per cent during the first three quarters of the year and is expected to reach US$7.7 billion for the year, accounting for 50 per cent of all foreign investment utilized by Shandong province. The city was ranked among the top eight in the overall foreign investment category among the 31 Chinese provinces and five Chinese cities with independent planning. In addition, accumulated value of the agreements signed by the city on outbound investments in 100 countries and regions worldwide stood at US$27.28 billion during the first three quarters of the year and is forecast to increase by another US$6 billion by the end of year, demonstrating the local government's ongoing commitment to serving the real economy.

The inclusive “Qingdao model” is the sum of the bilateral interactions between finance and the real economy that serve as one of the impetuses for the massive growth of the local financial sector. With the local government putting in place policies to boost the development of the financial sector and support the shift from a model that depended on traditional methods to one that embraces the new, the future for Qingdao looks promising in terms of continuing to attract foreign investment. Foreign-invested financial institutions that set up operations in Qingdao have played an important role in enhancing the city's financial openness as they have helped build a comprehensive financial industry chain while providing strong support for the local real economy. 

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SOURCE Qingdao News Center

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