SociallyMined’s Advocacy 2.0 Impact Change and Create Issue Awareness

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“Our Advocacy solutions made a difference in education, national security, healthcare, tax, and minimum-wage related issues. Our solutions impacting policy decisions by building engaged online communities for client’s issues was validation that the paradigm's shifting in Washington DC,” said Anthes.


SociallyMined (, the industry leader in producing results-driven digital campaigns, ends the 2017 calendar year on a high-note having impacted change and created awareness for DC-centric issues. The company integrated technology solutions into traditional advocacy campaigns to help clients get their message in front of the right people to apply influence and build a virtual uprising.

“Our Advocacy solutions made a difference in 2017 in the areas of education, national security, healthcare, tax, and minimum-wage related issues,” stated Matt Anthes, CEO of SociallyMined. “The fact that our solutions impacted policy decisions by building engaged online communities for our client’s issues was validation that the paradigm is shifting in Washington DC.”

SociallyMined views advocacy as getting the right message in front of the right people in order to affect change. While traditional outreach has gone stale, SociallyMined integrates data and analytics along with innovative technology to identify, qualify and reach the right constituents and influencers to build an effective outreach campaign.

Per an article in The Hill on August 11, 2017, Matt Anthes stated, “When implemented appropriately, a targeted social media advocacy strategy can shape a narrative and lead to a virtual uprising, which can culminate in an issue going viral. That said, Washington, D.C., is still a shoe-leather lobbying town. For many, embracing change and applying social media outreach to a traditional advocacy campaign is foreign to them.

SociallyMined builds robust advocacy campaigns by leveraging influencers and decision makers via proprietary algorithms, analytics, and micro-targeting approaches. The company employs their government relations experience as needed to ensure that the appropriate lawmakers on Capitol Hill are aware of the issue to ensure the appropriate coalitions are established.

The SociallyMined’s Advocacy 2.0 solution is run out of their Washington DC office and its services are customized for the individual client based on needs, goals, and objectives. Advocacy 2.0 is a shift from the old, and a new way of building a community for an issue that employs technology used by Fortune 500 brands to drive results in Washington DC. For more information, please send an email to advocacy(at)SociallyMined(dot)com.

About SociallyMined
SociallyMined is a boutique digital advocacy firm with a creative approach to reaching the market efficiently and effectively, providing quantifiable results and reports along the way to track progress. SociallyMined services incorporate cutting-edge technologies designed for Fortune 500 brands, utilizing big data and analytics to track relevant consumer sentiment and behavior, and influencing the sentiment to direct it towards a predetermined outcome. Their analytic solutions are integrated into their other services which include influencer marketing, native advertising, mobile marketing with geofencing, interactive videos, and more, providing a customized strategic campaign for their clients generating high engagement with a relevant audience. In addition, they offer diverse traditional services which include web design, social media campaigns, and video production.

SociallyMined’s PR division offers the ability to target specific journalists and outlets (online and traditional) who have relevant interests and followers in the desired demographic. This includes generating content, identifying the potential audience, pushing out the content to them, and engaging them in creating a community for a brand that can then be retargeted repeatedly as the brand grows – all while providing reports to track impact.

The SociallyMined team is comprised of industry leaders with experience dealing directly with brands, political candidates, non-profits, individuals, and governments. SociallyMined ensures a message is being heard by those influencers and decision makers that can affect change and make an impact for brands, issue-advocacy, and individual campaigns.

SociallyMined was founded in 2016 by Matthew Anthes, Steve Denis, and Steve Zeitchik; they maintain offices in Washington DC, New York, and Tel Aviv.

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