Subtl Beauty, announces new, long-awaited launches right in time for the festive season. Get to know the make-up routine that fits into the palm of your hands.


United States, Pennsylvania, Pittsburgh – 11-19-2019 ( — Subtl Beauty today announced the launch of their expanded concealer range. A second launch, for their rosé highlighter, will take place on November 30th to celebrate Small Business Saturday. Customers from all different backgrounds can finally choose from nineteen concealer choices Subtl Beauty has spent twelve months developing. The rosé highlighter shade was approved in 2017, but ultimately Subtl decided to move forward with a more neutral shade for launch. However, this shade caused enough of a frenzy within the Subtl Beauty team they decided to launch it for all to enjoy.

Founder Rachel Reid explains, “We have been wanting to expand our concealer shade range since before we launched the brand, but we knew it would take time and research to truly find shades to appeal to all our customers. We’re so happy with the results. Moreover, one of our team members mothers “accidentally” took a rosé highlighter sample when she left after a visit. Her mom was won over, and we knew this shade was going to be a hit with everyone. It has the perfect glimmer of sparkle for all the festive activities coming up.”

Each of the 19 concealer shades are named after Pittsburgh boroughs. The local community has been supportive of Subtl Beauty, and this is their way of saying thank you. They would also like to encourage customers to support their communities on Small Business Saturday on November 30th. Additionally, their discounted holiday beauty sets are made to simplify beauty routines for holiday parties, travel and more. The products are all available direct-to-consumer, selling exclusively on their website, and will include 20% off site-wide for Black Friday as well. 



About Subtl Beauty:

Rachel Reid created this perfect, customizable compact make-up routine as a result of her busy lifestyle. She wanted to give the world a beauty brand that understood this. Subtl Beauty’s stack significantly cuts down on products, time and space. Subtl Beauty is about make-up being your wing woman. All of our products are paraben-free, fragrance-free, and cruelty-free. Each product contains 3.5g of formula, which lasts 2-3 months with daily use. The website launched in December 2018 and now Subtl has over 500 customers in more than 10 different countries.

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