Safe and Sober Driving is the Winning Play this Grey Cup Weekend


OAKVILLE, ON–(Marketwired – November 24, 2017) – When the Calgary Stampeders square off against the Toronto Argonauts this weekend in the 105th Grey Cup, there will be one winning play that everyone can agree on — having a safe and sober ride home.

“Driving under the influence of alcohol or drugs puts you, your passengers and everyone on the road at risk,” said MADD Canada National President Patricia Hynes-Coates. “Wherever you're watching the game this weekend, have a game plan for how you or your guests are getting home safely.”

Every year in Canada, hundreds of people are killed and tens of thousands are injured by impaired drivers. Nearly 60% of all crash fatalities in Canada in 2013 involved drivers with drugs and/or alcohol present in their systems.

MADD Canada and Allstate Insurance Company of Canada are urging Canadians to help keep this Grey Cup weekend free from impaired driving crashes.

  • Don't drive impaired.
  • Don't ride with an impaired driver.
  • Call 911 if you see a driver you suspect is impaired.

“Driving impaired is never an option. Planning ahead for a safe and sober ride home from your Grey Cup festivities is the safest play you can make,” said Ryan Michel, President and Chief Executive Officer of Allstate Insurance Company of Canada.

Make a sober ride home part of your game plan this Grey Cup weekend. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night. Football fans looking for a safe, sober and reliable ride home at the push of a button can check out Uber, MADD Canada's Official Designated Driving App. Visit for more information.

MADD Canada also offers the following tips for Grey Cup party hosts to help keep their guests safe:

  • Make sure you have food and non-alcoholic/low alcoholic beverages available.
  • Serve drinks yourself, rather than have guests serve themselves, so you can monitor how much your guests have been drinking.
  • Don't serve alcohol to anyone who is intoxicated.
  • Know how your guests are getting home and who is driving. Get the Uber app for your phone or have the number of cab companies available. Be prepared to have intoxicated guests spend the night.
  • Stop serving alcohol long before you expect the party to break up.
  • Keep track of your own alcohol consumption. The more you drink, the more difficult it will be for you to anticipate problems, supervise the event and intervene to avoid potential problems.

MADD Canada is currently hosting its 30th annual Project Red Ribbon campaign to promote safe and sober driving during the holiday season, with Allstate Canada as the Title Sponsor. For more information, please visit: Anyone who wishes to support Project Red Ribbon with a donation can do so online through the web site, by calling 1-800-665-6233 or by texting “ribbon” to 45678 (a $10 one-time donation is added to the donor's cell phone bill and payable to his or her service provider.)

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in “Good Hands®” as well as its employees, and has been listed five years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, United Way and Junior Achievement. To learn more about Allstate Canada, visit

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